Motion Design video
Project Description
Project developed and realized while working for OnePlus, under the management of DM global department as a graphic designer, NOT in association with Miio Studio.
The Oneplus Oxygen OS (OOS) video is a project that was developed for the launch of the OP3T and was part of the live streamed launch event. Both advertisement and introduction video, the aim was to make people discover OOS and understand its exclusive functionalities. From ideation to implementation, the project has been directed by our Graphic Designer in collaboration with a motion designer.
The story board is the road-map aimed to ease the work of the motion designer. It allows you to understand the graphic language and the overall pace of the animation. Changes between final story-board and the video itself occurred as experimentation is still going on after the end of ideation.
Video, by combining images, motion and sound is a great support for communication that allows you to convey a strong and rich message in a short time. With few elements you can share a lot of ideas and merge them with feelings attached to the brand. More than a succession of images, video is a great tool to breakdown complex ideas into simple and efficient concepts that enrich one another.